The seat of war on the coast of Choromandel Map showing the positions of different European  East India Company forts along the Southeast Indian coast Thomas Jeffreys  London, England, 1754 Bibliothèque nationale de France

To gain the upper hand in trade the Portuguese, Dutch, English, French, and Danish 'East India' trading companies built forts all along the Southeast Indian 'Coromandel' coast. From these forts they waged war against both each other and local South Indian rulers for monopolistic control over the most valuable South-Indian territories.

Although weavers resisted Company oppression, by the late 1700s European East India companies dominated the region's textile production and trade, colonising South India for the enrichment of Europe.

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